KV Control - Mecspe 2022
Introduction and challenges
For Hexagon, I created a new campaign visual, used on a dozen of events including Control 2022 and MECSPE. The challenge here, is to create a technical visual representing the AS1 scanner, where we see what the scanner actually does, and how detailed it can scan. On top of that, it represents not only the metrology itself, but I includes the steps around it as well (design&engineering and the metrology softwares). A variant has been made, where the scanning element has been rotated, so it's easier to use for vertical purposes.
The KV was used on promotional materials, print and digital, as well as on the main wall of the booth.
At last, I created a short animation of the KV, used for animated gifs and social media banners.
Alternative KV for vertical purposes
created video adaptation of The KV
