KV Paris Airshow 2025
Introduction and challenges
For Hexagon, I created a new campaign visual, used on Paris Airshow 2025. The visual is an extension of the "Quality for life"-campaign, which focuses on the consumer itself, visualised in a worried-free setting (often family centered). In that way, the challenge was to step away from the "classic" technical airplane representations, and create more compassion and empathy.

At last, I created a short animation of the KV, used for animated gifs and social media banners.
The visual, as integrated in a tight area on the booth at Paris Airshow.
This event was the kick-off for the new logo and corporate image as well.

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